E-Detailing or Electronic Detailing is one of the most effective ways for boosting customer engagement in the Pharma and Medtech business. It amps up the quality of service for healthcare professionals and all other stakeholders.
Simply put, an e-Detailing Tool to make sales content more easily accessible for HCPs. Remote e-detailing takes convenience and functionality one step forward.
This article elaborates on the 10 best strategies to rev up your remote e-detailing campaign to scale up interactions between HCPs and customers. But, before getting on to the tips, let’s understand what remote e-detailing entails.
What is Remote E-Detailing?
Remote e-detailing is a location-agnostic way of connecting through digital media. Through remote detailing in Pharma, medical representatives, doctors, healthcare professionals, and customers can connect using specially-designed software or an online platform. Here, the location of the healthcare professional does not matter. As long as they have an Internet connection, they can stay connected and conduct business, albeit virtually. Generally, you can access these platforms through desktops, laptops, smartphones, or tablets.
When you schedule a remote e-detailing session, you send an invitation to the stakeholders. The moment they accept the invitation, they join the discussion and deliver or watch presentations seamlessly. The sessions can be one-to-one or one-to-many.
High-quality remote detailing in Pharma solutions providers, such as Kytes, offer various features and intuitive technologies to streamline and improve the efficiency of remote e-detailing sessions.
For instance, Kytes allows you to upload sixteen (16) different content types, including audio, video, ppt, doc, pdf, etc., and seamlessly integrate them to provide multi-sensory product marketing and increase salesforce effectiveness.
10 Tips to Improve Remote E-Detailing
1. The Technology Must Be Non-Intimidating
In an ‘Interaction Associates’ survey, 44% of respondents admitted facing technical issues when attending online meetings.
One of the biggest challenges managers face while introducing remote e-detailing is sensitizing the stakeholders about technology. You can only harness the true potential of remote detailing in Pharma when the stakeholders (HCPs, MSL, MRs, Customers, etc.) can log inconveniently. Sometimes, the email invite you send gets filtered out by SPAM filters. So, besides sending them the link through an email, you must also send it through Whatsapp or SMS.
Another factor you need to consider is the audio connection. Is it good enough to conduct the meeting seamlessly? If not, you can ask them to switch the network or device or buy an external speaker or microphone.
2. Don’t Overlook the Other Engagement Avenues
Although remote detailing in Pharma is one of the most potent means of communication today, you must not adopt it at the cost of other communication mediums. Remote e-detailing has both advantages and disadvantages. For instance, it can be beneficial when the stakeholders are spread over many locations and have top-class Internet connectivity. But, if the stakeholders are located in the same place or office, physical detailing will probably be better than remote e-detailing.
However, if you have decided to go ahead with remote e-detailing, ensure that you have everyone on the same page. Explain the importance of remote e-detailing clearly to let everyone become partners rather than participants.
3. Keep in Touch to Stay Relevant
Remote Detailing in Pharma can be especially helpful when you want to follow up with the stakeholders after a crucial meeting. For example, you may have just concluded a one-to-one meeting with a doctor and want to know the decision-making stage they are at. You can comfortably schedule remote e-detailing to listen to the doctor’s opinion and clear their doubts if any.
Remote e-detailing thus lets you personalize your Pharma business to make it more relevant for the audience.
4. Expand Your Reach With Remote E-Detailing
E-detailing offers many significant benefits over conventional communication mediums. It helps you reduce meeting costs, travel time, and stress.
Exploit the best features of a remote e-detailing platform to welcome new audiences into your network. The new audience might be doctors, nurses, Pharma professionals, HCPs, or customers. Since they only need to click a link to join an e-detailing session, you may conduct many such sessions to expand your base.
5. Invite Experts to Share Their Views
A medical representative is generally the most resourceful person in any Pharma company. A med rep is more like a general account manager who knows the ins and outs of the company’s products. However, since they often work under tight deadlines and privacy clauses, they cannot share their expertise with others.
Remote e-detailing helps them overcome this challenge. They can easily invite someone in their company to deliver a presentation through remote detailing in Pharma and enlighten others with headline-grabbing technologies.
6. Collaborate With Influencers and Innovators
The medical industry is filled with experts, innovators, scientists, and influencers. And believe it or not, most innovators and influencers are readily available to share their expertise with Pharma professionals.
You can connect with them through remote e-detailing and inquire about the latest happenings in the industry. Who knows, their tips may give you a different direction for carrying out your business more efficiently.
7. Use Analytics to Your Advantage
The best part of modern remote e-detailing solutions providers is that they allow you to make informed and quick actions by tracking actionable analytics. They let you see the key metrics associated with e-detailing and get real-time feedback about content and user behavior.
Once you understand what is right and wrong, you can make informed decisions about your business.
8. Diversify For Better Engagement
Diversity and proper structure are two vital elements of engagement. Gone are the days when audiences could be hooked only by listening to a speaker. Now they need variety.
Remote e-detailing providers enable you to share package brochures, infographics, presentations, video guides, case studies, and much more to improve efficiency, effectiveness, and engagement. Let your HCP or med rep carry the access key with them and deliver them anytime, anywhere.
9. Decide the Key Takeaway First
In an ‘Interaction Associates’ survey, 73% of respondents admitted that ‘lack of attention’ was a significant challenge when conducting or attending online meetings. To avoid this, you must have a robust and engaging plan to catch the audience’s attention throughout the remote e-detailing session.
Rather than asking the audience to wait for the whole session to understand the topic, it is wise to tell them the key takeaway first so that they know what to expect.
10. Choose The Best E-Detailing Platform
Top-class e-detailing pharma solutions providers allow you to conduct e-detailing sessions seamlessly.
You can use the platform to design a digital omnichannel strategy, increase your salesforce effectiveness, engage in client-focused dialogues, take analytics-driven actions, and proactively share vital information with regulators to be compliant.
Hence, a high-quality e-detailing platform is all you need to carry out your business efficiently.
The Ten remote e-detailing tips mentioned here must have surely prompted you to jump on the bandwagon and benefit from this excellent communication channel.
Ensure to rely on the best e-detailing solutions provider to scale up your communication efforts.