The rise of digitization has brought about a complete change in the way corporate houses conduct their training. Businesses are no longer reliant on the ancient methods of classroom-based, instructor-led, routine training processes. Instead, they have now shifted towards a string of more targeted and specific techniques, which harbor the innate potential to captivate, educate and upskill – all at the same time! One such technique that has made it quite simple to deliver corporate training in the modern world is – Corporate training videos.
What Are Corporate Training Videos?
Corporate training videos, to put it simply, are communication mediums that can be efficiently used to deliver instructions, convey messages, engage audiences, enhance learning and train the workforce without any limitation of space and time. These videos can easily be employed to deliver corporate training at both onboarding & upskilling levels. This essentially means that whether your new employees need to be informed about company policies, procedures and products or your old employees need to be reminded about health, safety and compliances – corporate training videos will indeed prove to be your best bet.
When it comes to devising corporate training strategies, videos are placed at a high pedestal compared to their counterparts. This is primarily because corporate training videos are not just a medium to promote continuous, asynchronous learning. Due to their multisensory approach and accessible nature, these videos are also a repository of great pedagogic value. No wonder that over 74% of trainers across the world have begun using video formats to deliver corporate training.
However, merely creating corporate training videos without ensuring that they are suitably delivered can end up causing more harm than good. This is why it becomes extremely important for corporate trainers to make sure that their videos are channeled through the right medium, to the right people, at the right time. Listed here are five effective ways to deliver corporate training videos in a scalable, distinct and productive manner:
1. Mobile Devices
Mobile devices are largely considered to be one of the best mediums to deliver corporate training. This is because mobiles harbor the potential to provide bite-sized chunks of collaborative information on the go. Your employees can access the training material irrespective of where they are and what they are doing, thereby chalking out a personalized learning pathway for themselves. Mobile devices also allow a certain level of flexibility and responsiveness, guarantee constant employee attention and thus, higher completion rates. Nevertheless, it has to be made sure that the devices used for the purpose are compact, smooth and compatible with almost all kinds of operating systems.
Like their mobile counterparts, computers also hold a prominent position in the corporate training ecosystem. While mobile devices can easily deliver short and condensed training videos, computing devices have the capability to deliver longer, more explanatory videos. Furthermore, owing to their build-up, computers can support gamification, simulation, and numerous other varieties of scenario-based learning techniques. Whether they are used in the form of desktops, laptops, or tablets – computing devices can provide you with the additional benefit of quick deployment, detailed analysis, and enhanced competitiveness.
As the name itself suggests, the term webinar is essentially a combination of both web and seminar. Webinars have increasingly begun to be used to deliver corporate training in several organizations because –
- They can simultaneously cater to a large audience spread across different geographies.
- They can be attended by multiple people who are connected to one another in real-time.
- They are practical, cost-effective, quick, scalable, and widely shareable.
- They serve as a tool to encourage direct interaction through Q&A sessions or polls.
- They help enhance brand value while building a strong inter-organizational relationship.
This is just the tip of the iceberg! Webinars, owing to their ‘live’ nature, can also make the delivery of corporate training quite focused, personalized, instructive and comprehensive, for all the parties involved.
4. Augmented Reality Platforms
The emergence of augmented reality (AR) platforms has transformed how corporate training is delivered in video formats across different levels of an organization. AR devices such as tablets, mobile phones, smart glasses, and holographic displays can now be used to capture the attention of your employees and deliver corporate training to them in an engaging, informative, and understandable manner. Due to its ability to generate 3D graphics, augmented reality helps create a visual learning environment that doesn’t just encourage real-world problem solving and real-time knowledge application but also improves overall content retention, enhances recall value and promotes skill development.
Last but not least, using the power and potential of regular instructors to amplify the video experience can prove to be a gamechanger in the field of content delivery. Although videos, on their own, can help your workforce gain basic knowledge about corporate training, sometimes, they fail in the arena of minute technicalities and practical usage. This is where an instructor comes in. Instructors, along with demonstration videos, create an immersive learning ecosystem wherein different learning styles can be accounted for. They simplify complex situations and offer quick solutions, thereby improving performance. Consequently, you become equipped to deliver corporate training without any glitch!
To Sum Up
Without a single shred of doubt, videos are the most convenient, structured and cost-effective way to deliver corporate training to your entire workforce. Not only do they enable your employees to pay more attention to the actual training content but they also allow you to continuously track and trace your training efficiency via instant feedback and metric analysis. As a result, your organization becomes smarter, sleeker and much more productive, especially in terms of employee retention, personnel performance and revenue growth.
Therefore, if you too want to use video formats to deliver corporate training – the time to do so is now! For this, you can easily employ content distribution platforms like Kytes, which have the inherent ability to share content securely with a specific, targeted audience.
So, what are you waiting for? Hop onto the video training vehicle as soon as you can!