Digital asset management (DAM) is a business process for organizing, storing and retrieving rich media and managing digital rights and permissions. Rich media assets include images, videos, audio files and marketing collateral. In order to be effective, a DAM system must be able to store, search, retrieve and deliver rich media assets quickly and easily.
When used effectively, DAM can give sales teams the ability to find the right content faster and close more deals. Here are three ways that digital asset management can enable sales teams:
1) Access to High-Quality Assets
When you have a central repository for all of your organization’s rich media assets, it’s easy for sales teams to find the content they need quickly and efficiently. With instant access to the latest versions of product images, videos, brochures and other marketing collateral, sales teams can be confident they’re always using the most up-to-date content in their sales presentations.
2) Improved Collaboration
DAM systems typically include features that facilitate collaboration among users. For example, many DAM solutions include a commenting function that allows users to provide feedback on assets. This can be extremely helpful for sales teams when they’re working on presentations or proposals and need input from other team members.
3) Enhanced Reporting
Most DAM solutions offer some type of reporting functionality that can be beneficial for sales teams. By tracking which assets are being accessed and by whom, sales managers can get a better understanding of what content is being used most often and which assets are the most popular. This information can be extremely valuable when it comes time to create new or updated sales materials.
4) Streamlined Processes
DAM can help sales teams streamline their processes by automating time-consuming tasks such as requesting new or updated assets from marketing. With a DAM system in place, all that sales teams need to do is submit a request through the system and the requested asset will be delivered directly to them – no back-and-forth emails required.
5) Improved Customer Engagement
When sales reps have quick and easy access to the right content at the right time, they’re able to deliver a better customer experience overall. With DAM, repetative tasks such as searching for assets or updating presentations are automated, giving sales reps more time to focus on developing relationships with customers.
Conclusion:
Digital asset management (DAM) is a business process for organizing, storing and retrieving rich media and managing digital rights and permissions. When used effectively, DAM can give sales teams the ability to find the right content faster and close more deals. Here are five ways that digital asset management can enable sales teams:
1) Access to High-Quality Assets
2) Improved Collaboration
3) Enhanced Reporting
4) Streamlined Processes
5) Improved Customer Engagement
