If the answer to the questions mentioned above is a yes, you are already well-versed with the huge potential of – videos. It also means that you have a fair idea of how leveraging this massive power can bring about a great change in how corporate training is conducted.
It is indeed a fact that, to date, several corporate houses struggle with delivering quality content in an effective, efficient and understandable manner. The old days of instructor-led training delivered in a classroom situation are long gone. Today, no employee has the time or the patience to sit through an hour-long lecture and grasp nothing from it. The rise of the digital era has drastically reduced their attention spans and has lowered their recall values.
This is one of the major reasons why creating engaging corporate training videos has become a necessity. Due to their very nature, videos carry a blend of multiple communication formats, which can easily provide a rich visual context while delivering information, education, and entertainment together. However, it is their capacity to hold attention that places videos on a pedestal much higher than any of their counterparts.
As an organization, therefore, if you too want to create technology-driven, modern, informative, and engaging corporate training videos, here are a few techniques that you can quickly incorporate –
1. Make your Videos Interactive
Interactivity, by and large, is considered to be the basic element that helps employers create engaging corporate training videos. It adds a layer of real-time conversation and a multisensory approach to the pre-recorded content, thus, assisting employees to become part and parcel of the video itself. They can answer pop-up quizzes, use click and reveal, download add-ons, drop-down menus, drag slides, and even coordinate with one another via questions and feedback. This doesn’t just allow them to feel involved in the entire training process but it also allows you to capture their attention and gauge their performance.
2. Use Gamification
Like real life, games can help induce a certain level of healthy competition in your virtual training modules. By using their principle of reward-based recognition, you can equip your employees to outdo one another in terms of both productivity & performance. Consider a point system, for example. If your employees have the motivational trigger to gather as many points as they can while watching an engaging corporate training video, they will become thoroughly engrossed in the process. You can place a specific reward at the top of the point scoreboard, which would essentially reimburse them for their attention!
3. Prepare Bite-Sized Chunks
One of the best ways of creating engaging corporate training videos is to break them down into small, bite-sized chunks. Not only would this make the video much more understandable to your audience, but it would also help you induce clarity, improve quality and eliminate all sorts of confusion. Make sure that your video does not carry the tone of experts speaking to veterans. Your employees might be complete amateurs in that particular topic. Explain it to them like you would explain the same to a child. If there are facts and figures to be shared, use charts and graphs instead of numbers. Make the video visually appealing & aesthetic.
4. Aim for High-Quality Production
Engaging corporate training videos do not get created in a do-it-yourself (DIY) format. Despite their popularity, DIY videos are just not how you should proceed, especially if you intend to enhance your employees’ skills. Instead, what you should aim for is high-quality, professional video production. Professional videos do not just have the right editing, good lighting, and appropriate sound. Still, they also have a feel-good factor, which goes a long way in retaining the audience’s attention. Nonetheless, it is vital to ensure that the video you end up producing is as explanatory & appealing as it is technically superior.
5. Employ Animation Techniques
Imagine watching a video where instead of an instructor, an animated character with certain quirks is trying to explain something. Wouldn’t you remember it far better than a regular video? Of course, you would! And that is exactly why animation can prove to be your master key for creating engaging corporate training videos! Animation offers a decent blend of education and entertainment, which can help your workforce connect with and thereby remember your content. However, irrespective of how good your storyboard is, ask your graphic designer to add music & narration to the video in order to make it more compelling.
6. Allow Familiar Faces
Rather than hiring professional actors, make space for familiar faces to feature in your training video. These faces could either be that of the internal staff or those of the organizational superiors. Doing so is important because hearing familiar faces speak and give instructions holds a much greater value than having strangers accomplish the same task. Not only do these people understand the organization’s goals better than outsiders, but they also harbor the specific ability to evoke the audience’s emotions. What’s better is that this drastically brings down your cost of creating engaging corporate training videos!
As times change, the creation of engaging corporate training videos will become the only way to fulfill the twin objectives of capturing employee attention and delivering targeted content. These videos will completely overpower the current batch of low creativity, shallow content, and poor quality audio-visual formats, thereby throwing narrative monotony and needless length out of the window. Interactivity, interest, and engagement, in fact, will become the keys to enhance organizational profitability and improve employee productivity.
In such a scenario, platforms like Kytes will indeed prove to be a major gamechanger. With its simple set-up and easy interface, Kytes will enable users to upload and securely share their videos. This would mean that both organizations and employees will become equipped to create a library of widely scalable, instantly shareable, and highly secure videos, which can be used over & over again, to accomplish onboarding, upskilling, and compliance.
So, what’s the hold up for? The time to create engaging corporate training videos is now!