As the office environments get busy and businesses expand operations beyond geographical boundaries, it is becoming extremely difficult to bring all employees together in the traditional classroom for product information sharing and other relevant training. Further, with technology and knowledge constantly evolving, there is a need for continuous training to stay abreast of the competition. Then again, your sales team must share product information with the customers. For this, they need a platform that provides them instant access to the crucial information to generate leads and convert them into customers. Mobile learning platform is the perfect answer to today’s continuous training and product information sharing needs.
With the increasing penetration of the Internet and the easy availability of smartphones, more and more people are consuming their content on their mobiles. It is little wonder then the corporate sector is increasingly employing mobile learning platforms to support their online learning initiatives and their use is witnessing exponential growth. Here, in this article, we look at 7 tips for creating mobile-friendly training programs.
1) Keep it short:
The first rule for any mobile content is to keep it short and concise. There are several reasons for this. One, the attention span of the people, especially Gen Z is extremely short. Bombarded by a sea of information, your content will gain traction if it can stand out from the crowd and convey the information your audience is looking for as concisely or succulently as possible. Secondly, content on a mobile learning platform is consumed while on the go, so it has to be concise. Third, consider a scenario where your sales team is making a pitch to a potential client and sharing product information with customers, apart from the presentation and supporting documents they have at hand. Short and precise content on a mobile learning platform helps to support on-the-job performance in such scenarios.
In sum, keep your content for the mobile learning platform content crisp, information-packed, engaging, and powerful. Ensure you can attract attention immediately and then hold it by providing crucial bits of knowledge to achieve real-life benefits. In mobile learning, the lesser the cognitive load the better the learning outcomes.
2) Repurpose your content:
Taking forward the point above, it is most likely that you already have existing eLearning or print content. Rather than create new content, repurpose your existing content for the mobile learning platform. Break your content into topics and lessons. To make it concise, break the lessons into micro-bites such that each micro-bite, similar to the drop in an ocean, is complete in itself, or in other words, provides complete information on the subject. One way can be to break the content into bullet points, and then highlight the key points using different colors or in bold. If applicable, you can also use diagrams, graphics, or infographics.
3) Format your content:
As said above, mobile learning is generally for those who are rushed for time. A well-delineated design strategy will greatly add to the effectiveness of mobile learning. Several mobile learning platforms offer pre-built templates you can use and customize to your brand – with simple drag and drop features, you can pack your content in the format of your choice in these pre-designed layouts.
4) Use multimedia formats:
Digital technologies help to make content engaging, immersive, and entertaining. For instance, with microlearning and gamification of content, employees learn their way through the content, challenging themselves and assimilating new knowledge and upskilling without even realizing that learning has actually taken place. Digital technologies accentuate the visual experience thereby reducing pressure on text, and making content more immersive and engaging.
5) Use audio content:
While you can package content for the mobile learning platform, the use of audio content will further facilitate learning on the go. So it may be that your employees are driving to and from the workplace. They can listen to the audio content on the mobile via Bluetooth and thus make use of this time to complete the training.
6) Pace the learning:
Mobile learning platforms also allow employees to pace their learning. So it may be, that they are waiting for a meeting to begin and utilize the time to watch a short video or run through summarized notes. So while creating content for the mobile learning platform, it is a good idea to create each learning cycle for 15 minutes, allowing the learners to enter the learning experience, absorb the information and then exit the experience.
7) User-friendly navigation:
Ensure a user-friendly interface and navigation that makes content searchable across all pages. While you have some tech-savvy employees, there will be others who are not so adept with technology. So it is a good idea to follow a middle path and provide instructions for page navigation so that all your employees can browse through the content easily.
As more and more people consume their content on their smartphones, mobile learning is witnessing exponential growth. However, designing mobile-friendly training courses has its own set of rules that are vastly different from traditional learning and even eLearning. The content has to be succulent, concise, and packaged in a format that immerses and engages the readers. Kytes is one such platform that ticks all these requirements. It is a one-stop shop to curate and distribute content to mobile. Kytes supports content in different media formats – whether it is microlearning content or longer lessons, you can leverage Kytes to facilitate mobile training. Kytes is more than just a content distribution platform – enabled by powerful cutting-edge features, it allows you to keep related content together, share it with the right people instantly, and deliver a multi-sensory experience. It is also a great tool to support on-the-job performance, for instance, allowing your sales team for sharing product information with customers, and create distinct groups for targeted messaging.
Whatever your content, whoever your audience, and no matter what your industry type, Kytes is the perfect platform to create and distribute mobile-ready training programs for your workforce on the move.