What Kytes is All About
You know what Kytes does.
Now learn why we do what we do — and the people who make it possible.
Kytes is the fulfillment of a vision. It is the filling of a gaping hole in how businesses distribute information with their consumers. It is, simply put, a better way to distribute content.
The Vision & The Genesis
Kytes originated as a bold, young spin-off from Hurix Digital, a 20 year old international powerhouse in the eLearning business.
It was evident to us that people no longer consume information like they did in the past. Just documents or videos aren’t enough any longer. They want to be entertained, educated and informed in a variety of ways. For example, marketing isn’t about distributing brochures alone – it is telling a rich story with video explainers, expert podcasts, sales presentations and yes, brochures too. Education isn’t just lecture notes – there are recorded videos, presentations and eBooks.
This extends to all the industries. Everyone who has content wishes to share it – with their audience, and in a combination of forms they think will work best. But the existing mechanism to do it was clunky, fragmented and highly user unfriendly. Social content sharing is inappropriate where content security and confidentiality matter. For targeted, secure, multi-format content distribution, there was no ready solution. A new way was necessary.
We needed a Swiss Army Knife of Content Distribution.
And that is precisely what Kytes is. A way to easily take your content to your world, irrespective of what your business is!
The People & The Culture
If there is a single philosophy to describe the Kytes product, and its people, it is Simple Effectiveness.
To a great extent, Kytes is infused with the balanced character of its founder.
A former investment banker, from a top business school (Indian Institute of Management, Ahmedabad), Hari is a serial entrepreneur having developed multiple product and solutions companies. His background equips him with a vision for solutions of the future and the business savvy to get them executed. Kytes is the latest of his entrepreneurial outings.
Subrat has over a decade of technology-based services experience. Over the years, he has built key client relationships with a number of Global Fortune 500 companies. Subrat actively evangelizes ideas that he believes shape the next generation of content business. He has degrees from the Indian Institute of Technology and the Indian Institute of Management (Ahmedabad).
The founders recruited a team of spirited SaaS-product experts who rapidly got to work to turn an idea into a functioning product. The Director of Engineering is Nayan Goenka, a business savvy serial technopreneur. He leads product development and core architecture design.