When you’re just setting up your business, it can be overwhelming to think about where to begin in the world of online video. Video distribution platforms and channels are a great place to start.
If you’ve ever experienced the anxiety of watching your first YouTube video go live only to have no one see it or receive any comments on it, then you know how important it is to have multiple options when uploading your videos.
You don’t want to put all your eggs in one basket! And that’s why we’ve created this list of our best video distribution platforms and channels for business.
1. YouTube
If you want to make money with your video content, then YouTube is absolutely the platform for you.
YouTube currently has over 1 billion active users every month and is the world’s second-largest search engine (behind Google). This means millions of people are already searching on YouTube every day – and they’re looking for something specific: videos!
If you’re looking to build an audience and grow your business, then having a presence on YouTube should be one of your top priorities. Not only will it allow you access to a massive audience of potential customers and clients, but it can also help generate revenue through advertising or sponsorships.
2. Vimeo
Vimeo is a video-sharing website that allows users to upload, share and view videos. It was launched in 2004 by Jake Lodwick and Zach Klein.
Vimeo is popular among independent filmmakers and video artists as it offers high-quality video hosting, including support for a wider range of video codecs and image formats than most other websites like YouTube or Dailymotion.
It also has community features such as “groups” where members can discuss their films with each other, share behind-the-scenes photos, or even set up job interviews for their next project.
3. Kytes
Kytes started as a spin-off from Hurix Digital, a 20-year-old multinational eLearning powerhouse. Among other things, Kytes aims to be the “swiss army knife” of content distribution.
The platform offers various great features, including hassle-free distribution, easy content upload, and much more. It can help you distribute your content without needing links or third-party attachments.
Besides this, you can share entire collections with your users without requiring them to download anything. The cloud protects your entire collection!
It’s never been easier to keep your content organized. With Kytes Studio, Digital Asset Management takes on a more secure meaning, where what you contribute is easily consumable. It also helps prevent information fragmentation and is optimized for the easy distribution of content.
4. Wistia
Wistia is a video hosting and analytics platform for businesses. With over 70,000 customers and counting, Wistia has been used by companies of all sizes to create videos that move their business forward.
Wistia is built to help you understand how people interact with your videos. You can use Wistia to measure the performance of specific campaigns, find out what works and what doesn’t, and make changes to improve your results.
Joining Wistia is easy and only takes a few minutes. You can get started with Wistia by signing up for your free trial or getting in touch with one of their Account Execs to get personalized pricing assistance.
5. Facebook Live
Facebook Live is a great way to engage with your audience. It enables you to share content and interact with clients, fans, and followers. It also allows them to react to your content and add comments, much like many other popular content distribution platforms.
You can use Facebook Live to share exclusive content that audiences won’t find anywhere else. This could be behind-the-scenes footage, interviews, or even just talking about what inspired some of your most recent work.
The beauty of Facebook Live is that you can use it from anywhere. You don’t need to set up a studio or have any special equipment. All you need is a smartphone and an internet connection.
6. Instagram Live
Instagram Live is a great way to engage with your audience and share your brand’s story. It’s also a great place to share exclusive content that only your fans can access.
Instagram is one of the largest social media platforms in the world, with a vast audience of all genders, ages, nationalities, and interests. If you’re looking to distribute video online, Instagram Live is one option you can’t miss!
7. Dailymotion
Dailymotion is a video-sharing platform that allows users to upload, share and view videos. It’s also one of the biggest video hosting sites out there, with more than 1 billion video views per day.
With Dailymotion, you can have your channel and earn revenue from your videos. You can create your channel by signing up for free on the website and then uploading your content directly to their servers.
They offer 60 minutes of storage per video upload which is more than most other platforms provide for free accounts. This makes it an ideal choice if you want to create longer videos or don’t want people paying for premium features to use all of your storage space each month.
8. Livestream
Livestream is a platform for live video broadcasting. It allows you to stream your videos via the Internet or social media and share them on platforms such as YouTube, Facebook, and your website.
It also has an app that lets users watch live streams from their mobile phones. This is especially helpful for those that move often, don’t have access to a PC, or just consume a lot of content on the go.
Livestream is a good platform for businesses because it allows them to reach out to more customers by providing engaging content about their products or services, which helps build rapport with them before making sales inquiries later on.
Conclusion
The key takeaway is that there are several ways to share your content on the web. So, when deciding the best video distribution platform for your business, you should consider what kind of video you want to produce and how it’s going to be distributed.
For example, if you wanted to get more views on YouTube (because they have a bigger audience), then it would make sense to use this platform instead of other social media platforms, like Facebook Live.
Remember, different platforms can react to your content differently, so spreading it across many different platforms is a good way to gauge results.
