Category: B2B

In today’s ever-evolving digital landscape, sales teams need to stay up-to-date on the latest trends and technologies in order to remain competitive. In this post, we’ll be looking at two important terms related to sales operations: sales enablement and sales...

Sales enablement is a strategic, cross-functional discipline tasked with providing sales reps with the content, skills, and process guidance necessary to accelerate revenue growth.  In other words, sales enablement equips sellers with the tools and knowledge they need to be...

When it comes to sharing files, the security of the data being shared is always of utmost importance. With the rise of digital technologies, the number of ways to share files securely has grown tremendously. In this blog post, we’ll...

If you’ve been around the sales world long enough, you hear the term “Sales content management” thrown around a lot. In this article, we’ll discuss why it matters for your business and why you should hop on the sales content...

In a world where the customer is always right, it’s easy to forget that they are people too. People with needs, wants, and feelings. As such, the best way to build relationships with customers is through collaborative selling. Collaborative selling...

In recent years, businesses face a unique problem they aren’t prepared for. That being, flooded with data that’s too much to make sense of. The landscape of sales changes every decade, but in the last few years – it’s been...

Online Marketing over the last decade has undergone a significant change from the rise of outbound marketing to inbound marketing supremacy.  Outbound marketing is majorly intervention-based. And since nowadays, the buyer is the one with a leg-up in the transaction...

Digital asset management (DAM) is a business process for organizing, storing and retrieving rich media and managing digital rights and permissions. Rich media assets include images, videos, audio files and marketing collateral. In order to be effective, a DAM system...

As the saying goes, “sales are the lifeblood of any business.” It’s hard to argue with that wisdom—after all, without sales, businesses would have no revenue and would eventually be forced to close their doors. That’s why it’s so important...