Today, a growing number of organizations post online video conferences. Global shifts to remote work and culture have accelerated the growth of online conferences.
By 2030, the global video conferencing market size is projected to grow to USD 18.56 billion at a compound annual growth rate of 11.71% during the timeframe of 2022 to 2030.
Access to affordable internet speeds, advances in cloud technology, and superior video conferencing interfaces are nudging businesses, non-profits, and governments to adopt this mode of engagement.
Leading content distribution platforms such as Kytes are equipped with robust video conferencing capabilities. Conference material can also be digitally distributed seamlessly to various stakeholders before, during, and post the conference.
In this blog, we delve into how organizations can streamline this process and enrich the online conference experience for various stakeholders.
Streamlining the Conference Workflow
Today, online video conferences contribute to the overall engagement of an organization with various stakeholders such as employees, industry, and investors. The stakes are especially high when organizations host industry-based conferences with a large number of prominent attendees.
Internet users today expect a superior, enriched experience to stay attentive during conferences. Secondly, the build-up to online conferences must be equally engaging to inspire more attendees to show up.
Last but not least, conferences generate fodder for rich content.
Hence, organizers must be able to turn conference material into bite-sized nuggets that can be easily distributed.
Such a streamlined workflow is possible when companies leverage the benefits of content distribution platforms that treat online conferences as part of an ecosystem and not as one-off events.
Building the Conference Ecosystem
Content distribution platforms such as Kytes come with the relevant capabilities to host online video conferences at a higher frequency and scale.
This single unified system enables organizations to create, manage, distribute and analyze all types of content usage to a large number of stakeholders. It supports content presented in multiple formats such as audio, video, PDFs, PPTs, self-assessments, eBooks, and Word documents.
The distribution of conference material is an extension of this platform and can be done in a non-intrusive, seamless manner.
Enhanced Conference Material Delivery
The curation of quality content is one of the most important aspects of any online video conference today. The second aspect is the dissemination of content to the attendees and panelists with efficiency.
1. Easy Onboarding
Conference hosts will be able to onboard all attendees and panelists onto a single unified platform.
Once this is done, it paves the way for ease of communication and conference material access to all stakeholders. Attendees can be onboarded from any geography, thus expanding the reach of the conference.
2. Easy Content Upload
Cloud-based content distribution platforms like Kytes enable easy upload of a wide range of content formats. Common challenges like bandwidth issues are eliminated.
Content creators and disseminators can also say goodbye to the upload of attachments and hyperlinks, which is necessary when using traditional email services.
During live conferences, content can be easily shared with an attendee. Online engagement can also be enhanced by hosting interactive elements such as polls.
3. Easy Access for Recipients
The recipients of conference materials no longer need to download attachments and click on hyperlinks to access them. They can enjoy a clutter-free unified content experience within the platforms themselves without running into a problem such as bandwidth issues on their devices.
The recipients can easily view the agenda of the conference, the content shared during the online sessions and the post-conference materials on the platform itself.
4. Segregation Into Content Playlists
Conference material can be segregated into rich media content playlists, which enables attendees and panelists to access it anywhere, anytime. Content is designed to be easily consumable on one’s smartphone.
Content collections comprise a wide range of content formats such as audio, video, eBooks, and PDFs. since disciplines of continents.
5. Hassle-Free Distribution
Typically, a mailing list can be segregated into multiple groups. This feature is especially useful because conferences today host multiple sessions.
Hence, not all attendees and panelists attend every session.
Secondly, some sessions may be free of cost, while attendees of exclusive sessions may be charged a fee. The hassle-free distribution of content distribution platforms enables easy segregation of various mailing lists.
6. Actionable Analytics
Such a comprehensive in-platform experience enables the host of the conference to have access to data analytics, which translates to insights into attendee behavior.
Hosts can develop a comprehensive understanding of who is engaging with the content, which content formats, collections, and pieces are popular, what time users access content, and who are the top consumers of conference material.
Access to such analytics is highly valuable as conference hosts can fine-tune conference content and curate sessions accordingly.
Growing Importance of Online Conferences
Today, more and more organizations across all sectors are seeing the benefits of posting regular online conferences. They come at a significant cost reduction as compared to on-site physical conferences.
Secondly, online conferences can bring together attendees from around the world, removing geographical barriers. It also paved the way for more prominent and busy industry stalwarts to attend the events.
Today, sectors such as legal, banking, financial services & insurance (BFSI), media, retail, HR, pharma, and education are especially seeing the value of bringing together industry experts, employees, regulatory authorities, consumers, and other stakeholders onto one live platform.
Hence, adopting the use of superior content distribution platforms is a necessary step towards hosting vibrant conferences that are free of technology and content-sharing glitches.
To Wrap Up
Today, advances in technology are disrupting the online conference experience to make it more immersive and engaging.
Kytes’ state-of-the-art content distribution software offers a unified platform for the organization to host and deliver ambitious online video conferences that are free of technical glitches and offer a superior platform for the exchange of ideas between industry stalwarts, regulators, professionals, and other stakeholders.
If you are an organization looking to host more online conferences efficiently, you can consider partnering with Kytes for a smooth experience. Our team is also accessible 24/7 to help with any troubleshooting issues.