It is a common practice for professionals to leverage a job offer from one recruiter to negotiate better compensation with competing recruiters. Alternatively, they may also leverage it to get a promotion and raise at their current employer.
The problem with this trend is that your company ends up spending a significant amount of time in the talent acquisition process without results.
Your hiring team is engaged in identifying leads, shortlisting them from the available pool, interviewing them, and finally making a job offer.
After investing resources and effort in this process, you realize that the candidate was never serious about working with your company and was merely playing a game to find a more suitable offer.
So, how can companies streamline and derive better value from the recruitment process? This is where adopting a content distribution platform can be a game-changer. In this blog, we explore the advantages of leveraging such a platform for onboarding improvements.
What is a Content Distribution Platform?
This is a unified feature-rich platform that brings together multiple stakeholders and enhances the quality and efficiency of information flow and communication between them.
For instance, in a corporate set-up, Human Resources can onboard employees, senior management professionals, board members, and external stakeholders such as regular regulating authorities onto one platform.
Forward-thinking businesses are now also onboarding job applicants onto this connector platform as a way to showcase the culture of the company and ensure that all communication stays confidential.
Enhancing the Recruitment Process
There are multiple advantages to bringing potential employees into the company ecosystem early on via a content distribution platform:
- The entire interview process and additional stages of recruitment can be automated by leveraging the benefits of technology.
- Content distribution platforms such as Kytes enable recruiters to onboard a potential hire with ease. This process allows companies to onboard potential hires from any location, thus reducing geographical barriers.
- Companies can design an engaging hiring experience for a prospective hire. For instance, once the individual is onboarded, the company can showcase its brand’s mission and culture in creative ways.
- A company toolkit featuring videos, presentations, and other collaterals can be seamlessly shared and viewed by potential hires on the platform itself. Content distribution platforms support a wide range of formats, such as video, audio, PPTs, eBooks, PDFs, and Word docs.
- These toolkits can be converted into collections or playlists that can be easily shared with job applicants.
- The advantage for job applicants is that there is no need for them to download videos and attachments and click on hyperlinks, which can be a clumsy, chaotic process. The platforms enable a seamless, high-quality viewing experience.
- Content distribution platforms also come with video conferencing facilities. Hence, meetings can be easily set up with key decision-makers and core team members.
By creating an engagement recruitment process, the company gets to understand a potential hire’s culture fit and gauge their interest. This is also an effective branding opportunity for the company to showcase its work to a large number of aspirational, ambitious job applicants.
Secure Sharing of Offer Letters
Today, a large amount of sensitive information is being shared online for professional purposes.
Offer letters to job applications are one such example of information that is confidential. Companies typically share offer letters via email. However, this is not the most secure way to share information.
A secure alternative is to share offer letters via a content distribution platform that is optimized for privacy and security. For instance, a content distribution platform such as Kytes does not offer a forwarding facility.
On the other hand, traditional email services do have a forwarding facility. Hence, if a company extends an offer letter by email, there is a potential for the job applicant to forward it immediately.
Additional Benefits
Content distribution platforms come with several additional value-adds for recruiters:
Seamless Transition from Applicant to Employee
Since a job applicant is already onboarded onto the platform, it becomes extremely easy for recruiters to transition them into employees since they are already in the system.
By leveraging the benefits of a strong onboarding program by the same content distribution platform, Human Resources can design an engaging induction process, one that instills pride in the new employee and enables them to get productive in the shortest amount of time.
Reducing the amount of time it takes to make new employees productive also reduces the talent acquisition costs per hire.
Actionable Analytics
Since all activity is taking place within one unified platform, it becomes easy for human resources to track the engagement and user journey of the job applicant.
For instance, HR will be able to monitor how job applicants engage with the company branding material, at what time of the day job applicants are logging into the platform, and what formats receive the most engagement.
Data is automatically translated into actionable insights that helps HR further optimize the process.
Locate and Share Information with Ease
The hiring process demands that a significant amount of information is shade time and again with multiple stakeholders. By leveling a content distribution platform, recruiters can segregate all information into various rich-media playlists.
For instance, information related to various job roles and stages of the hiring process can be saved as collections and located within minutes.
Recipients can also be divided into groups, and information can be shared with a large group of individuals in one shot. However, communication can be personalized with ease.
In Conclusion
Recruitment is a highly competitive process in today’s business world. Companies need to build a streamlined, clutter-free, and secure recruitment work cycle that is a win-win for both the company and potential hires.
Content distribution platforms are a valuable tool in helping companies invest less time and effort in recruitment, build an engaging recruitment experience for job applicants, and drive down talent acquisition costs.
These steps pave the way to identify potential employees that are the right fit for the company and increase the profitability of the company in the long term.
If you are a corporation, recruiter, or small and medium-sized business looking to automate, enhance and optimize your recruitment process, partner with Kytes, and transform this function completely. Companies get access to 24/7 support and quick issue resolution with the help of Kytes’ support team.
