The increasing popularity of video content is proving each day that it is the most important tool for business growth in today’s time.
No matter how polished and well-made your video content is, it will not perform as per your expectations if you don’t have an effective video distribution plan. One of the biggest struggles marketers face with video content online is reaching more people.
The main purpose of making video content is to reach more people, and when all that effort made during video production goes in vain, the ROI gets severely affected. Video production and distribution are equally crucial – you must ensure that you’re optimizing your video content to reach the right audience.
To make sure your video content is reaching your target audiences the way it should, video distribution platforms are here to help.
Here’s your complete guide to preparing the most effective video distribution strategy for your business to help your video content get the limelight it deserves.
Identify Your Purpose
Before deciding how to promote video content online, conduct extensive market research. Write down the goals you want to achieve from your campaign.
For each occasion, there are different goals for a business – for example, when a business is just starting out, it aims to reach out to more people to increase brand visibility. Once that goal is achieved, it’s time to move on and create content that will turn those new audiences into customers.
Finding a purpose and planning ahead are the most crucial steps while making video content. To execute this step with perfection, browse video content posted by your competitors and other similar businesses for inspiration. Take notes on how they have made their channel grow, and see what kinds of videos have helped them move forward.
Chalk Out Video Content Ideas
It’s always important to plan out what kind of video content you will be creating beforehand to avoid wasting time and money later on.
You can create a budget based on the plan and move forward accordingly. With a solid plan in place, you will find yourself in good control of your campaign, which will result in outstanding video content later on. Follow these tips to create efficient video content ideas:
- Find out which topics are on trend and how your business can make relevant video content for the same.
- Determine the sole purpose of your video content and what message you are willing to give out through it.
- Take suggestions from your audiences – discuss how you can improve and what kind of video content they expect to see from your business.
Pick a Video Distribution Platform
Just because we have access to a large number of social platforms and video distribution platforms doesn’t mean we have to use all of them for promotional purposes.
This will just put extra pressure on your business because handling all of them at the same time is not an easy job. Instead, use those social channels you know about and go with your business’s vibe.
Wondering what the best video distribution platforms have to offer? Here’s a checklist for you:
- Livestreaming feature with simple features
- Mobile optimization
- Option to put ads in video content
- Monetization tools
- VR video optimization options
Pick a Method of Promotion
Once you’re done selecting a video distribution platform to host your video content, make an outline of the promotional strategies you will use. Here are the top three ideas to promote video content wisely:
- PPC campaign
- Email marketing campaign
- Social media campaign
Even though you will need to pay for some of the facilities, a lot of methods are completely free of charge.
For example, you can make guest posts and share your video content as attachments with them. But, make sure you do your research properly before opting for such methods and have in-depth knowledge about how each action will help with your ROI.
Define Success Metrics
To understand which video content is working for your business, you must use a couple of metrics. A marketer starts campaigns with hopes for success, so to measure the efficiency of each video content, here are some popular metrics among marketers:
- Number of views
- Social shares
- Conversion rate
The aforementioned metrics are crucial for the basics of performance assessment for video content. There are also some metrics that allow you to keep track of the audience’s location, age group, and more.
Perform Promotional Activities Regularly
To get the best results out of a campaign, it’s crucial to make regular contributions to the main goal. Make plans that will involve utilizing some of your video distribution strategies frequently.
This way, you will see improvement in your video content’s reach and overall engagement. Here’s a quick guide for the smooth execution of this idea:
- Day 1: Share your video content on your business website and social media platforms.
- Day 2: Get started with a social media advertising campaign on social media platforms like Facebook, Instagram, etc.
- Day 3: Share your video content in relevant groups and communities on social media.
- Day 4: Begin a Google AdWords campaign to reach more audiences.
Easy-to-Promote Video Ideas
It’s important to put in consistent effort while promoting video content online. However, video promotion can often get a little complicated. To avoid hassle during promotion, here are some easy-to-promote video ideas experts swear by:
To make a lasting impression on audiences, teaching them something is a good start. Make tutorials related to your business’s products to show your audiences how they can make the most of them.
Such videos get a high number of social shares and, therefore, your chances of going viral increase.
Very few other kinds of videos can promote commercial products, like an explainer video. Such videos clear up almost all doubts customers and audiences have regarding a particular product or service and encourage them to make their purchase decision quicker.
Interviews and Q&As
Businesses get tons of questions related to their products and other aspects. It’s not always possible to answer their queries every single time.
An easy way to handle these is by making Q&A videos and interviews. One does not need to have exceptional skills to produce such videos, and they are supremely helpful for both audiences and businesses.
Video marketing is becoming more challenging with the growing number of competitors – so it’s crucial to take video distribution seriously. However, taking care of video distribution can be a whole lot of hassle, especially if you are also in charge of video content production.
This is where you need to team up with one of the best video distribution platforms, such as Kytes. Get in touch with Kytes to leverage expert consultation and work together to create a successful video distribution strategy for your company.