The COVID-19 pandemic and lockdowns worldwide have undoubtedly shifted consumers’ content consumption preferences. In fact, web-based content (including educational) delivery platforms, eCommerce websites, and social media platforms have been some of the biggest beneficiaries of this shift in consumer interest. And the trend is here to stay.
Sensing the fast-changing consumer preferences, brands started investing more in increasing their digital footprint. As companies began spending more on upgrading their digital presence, consumers thronged towards digital media for getting quality content minus any fluff.
For example, compare watching a documentary on TV with YouTube. While YouTube shows a maximum of one or two short ads, the TV channel has no limit to how many ads it will show. Even one or two fewer ads than TV might mean higher time saving, prompting viewers to revisit the online platform more and more.
Hence, consumers have opened up to the fact that they can get a better content experience online than offline. On the other side, this also allows the advertiser to reach an organic audience to market their products or services. Online content delivery or video-sharing platforms let you track the analytics to identify the outcome of your online interventions, thereby maximizing the productivity of the resources employed.
The following sections discuss the top trends that display the changing pattern of users’ content consumptions and what it means for new-age businesses.
Top Trends That Define Content Experience in the Post-Covid World
More Options For Consumers Means More Competition For Companies
In a world ruled by a digital audience, every company is vying for a market pie. Fortunately, your business’ scope is no more limited to a particular geography; you can expand it to more areas than before. However, since the internet can be crowded at times, reaching the best audience might be challenging initially.
The internet audience relies on content through many forms like audio, video, eBooks, web content, blogs, How-to articles, white papers, among others. But, gone are the days when users had to sift through multiple platforms to switch between different content formats like video, audio, eBook, etc.
Today, top brands willing to make it big rely on a comprehensive content delivery platform that allows them to share all types of content from an easy-to-use platform. While you need to simply design the content and send it to the right group, the content delivery platform analyzes the impact, protects your content from going to the wrong hands, and offers impeccable flexibility.
Quick Access, Anytime, All The Time
Online platforms are characterized by speed and ease of use. Also, users can access the platform anytime and from anywhere. Unlike conventional media, such as television and radio, people do not need to wait for specific times to watch or read online content. They can log in, type whatever they want to see and get it on their screen.
Such convenience is vital for two reasons – it provides a fascinating content experience to the user and reduces the content producer’s expenses. Online platforms are especially helpful for employees who do not lose precious time on time-consuming face-to-face meetings and check all content on their smartphone or laptop/ desktop.
Modern-day content consumption is showing a marked inclination towards online content, And when it comes to online content, video-based content is the most valuable.
A Wyzowl survey found that 86% of businesses prefer using videos as a marketing tool. And 94% of marketers admitted that videos have enhanced users’ understanding of their products or services. And, another 43% of brands said that videos have reduced the total number of support calls they receive.
Lower Expenses, Higher Convenience
Online platforms have come as a blessing to people willing to save money while scaling up their content consumption. Online content sharing platforms, including social media, are a win-win solution for both creators and consumers. For creators, these platforms provide more significant cost savings. And for consumers, the autonomy of watching content as per their preferences and time actually costs less.
A quick look at the top content types on the internet suggests that, presently, the trend is shifting towards bite-sized videos and bite-sized content. These videos consume less time and engage the users well. YouTube Shorts, Instagram Reels, etc., are some examples of bite-sized content.
Instant and Offline Access
Modern-day users prefer online content for its speed. It doesn’t matter where they are; as long as they have a stable internet connection and access to the content platform, they can check the latest videos, audios, articles, or eBooks from anywhere.
Besides online access, some websites also offer offline functionality. The user may conveniently log in to their profile and watch a downloaded or saved video at their leisure time, irrespective of the status of network connectivity. Such convenience can enhance the content experience by a few notches.
Willing to Cater to the Changing Content Consumption Habits of People? The Solution is Here!
Present-day learners and consumers are more concerned about the output than anything else. You have to be really quick to make an impact. Also, the platform matters a lot.
For example, if you choose YouTube to upload your content, the auto-suggestion feature might excite your audience to watch something else. Also, most of these platforms let you upload only one type of content. Additionally, the old-school information sharing and simulation techniques are seldom as practical and feasible as they were before the pandemic.
If you are looking for a solution that offers your consumers or students a convenient content experience, you need Kytes. Kytes is a cost-effective, easy-to-use platform that helps you prepare better for the transforming content consumption habits of people and provide them exactly what they need.
Kytes lets you upload content of various formats, like video, audio, eBooks, and whatnot, to offer your consumers an immersive experience of the content. On Kytes, creating a coherent story is as easy as 1-2-3. You may create a content nugget to take the user on a teaser-trailer journey of what you plan to show. So, what are you waiting for? Create a multi-format playlist with ppts, pdfs, videos, audios, and the likes, to allow your audience to redefine self-paced learning in a new way.