Sales enablement tools help sales teams close more deals. By providing access to relevant data and insights, they help salespeople identify potential customers, understand their needs, and craft effective sales pitches.

Now that we have established what Sales Enablement Tools are, let’s see the top 10 Sales Enablement Softwares that you can get for your organization.

1. Kytes

Kytes is designed to help sales managers distribute content securely and efficiently. It allows users to share files and documents with clients, partners, and team members, and provides a central location for all sales-related materials. With Kytes, sales managers can easily track who has accessed which files and when, making it easy to identify which content is resonating with their target audience.

Features:

1. Hassle-free distribution: Engage the right people with the right content at all times.

2. Secure & confidential: Upload your files with confidence, knowing no other eyes but the ones you want will fall on them.

3. Unified Content Experience: Kytes comes equipped with a rich media player that lets your users securely consume your content without the boundaries of their devices, or operating environments.

Pros:

1. Super Simplified Content Distribution

2. Flexibility in Content Grouping

3. Crisp Analytics making it easy to Analyse Content Consumption amongst the teams

Cons:

1. Encryption might take time

2. Have to login to see the document

Pricing?

There are 3 plans starting from the free tier, then $9.99/month with 10GB + 50 Users (additional user at $0.2/month), then at $29.99/month with 500GB + 200 users (additional user at 0.15/user/month)

2. Showpad

This is an all-in-one sales enablement platform that provides an easy way to access, share, and track sales materials. It is designed to help sales teams increase productivity and close more deals. Showpad also offers analytics and reporting features, so sales managers can see how well their team is doing and identify areas for improvement.

Features:

It’s a finished stage for deals enablement and deals training with gamification, live show, Content administration, Joint effort highlights.
Content creation, personalization, and investigation go with it an ideal decision among showcasing organizations.
Likewise, it highlights deals and showcasing groups to find and sort the pipe can really take a look at their advancement and weaknesses.

Pros:

1. Showpad’s onboarding process is excellent.
2. Their analytics are very detailed and make it easy for employees to see who has viewed their content, and when and for how long they have viewed the content
3. Thanks to their no-code page creator, anyone can create pages without any coding knowledge.

Cons:

1. It can be difficult to see .ppt files in their inbuilt ppt viewer.
2. It’s hard for admins to delete items when they are orphaned. It’s not uncommon for them to ask support staff to delete them, which can get time-consuming.
3. The user interface elements sometimes malfunction.

Pricing?

Showpad Content has three pricing plans, Essential, Plus, and Ultimate. Showpad Coach is available with two pricing plans, Essential and Plus. You can get a quote for these plans. A demo is also available on request.

Check out showpad here

3. PaperFlite

Features:

1. Automated Lead Capture: Paperflite has an automated lead capture feature which allows you to capture lead information from any webpage, blog post, landing page, or email. This feature helps you to quickly and easily capture leads, even if you don’t have a contact form on your website.

2.Personalized Content Delivery: Paperflite allows you to personalize content delivery to each of your leads. You can customize the content according to the lead’s interests and preferences, so that you can deliver the most relevant content to them.

3.Email Tracking: Paperflite allows you to track the engagement with your emails, so you can easily see what content your prospects are engaging with. This helps you to understand which content is most effective and adjust your strategy accordingly.

Pros:

The ability to create a personalized content experience for organizations and individuals, makes it even better. The overall experience is good.
It is easy to set up presentations and collaborate with other team members to add their perspectives.
Customer support is top-notch and is very helpful to resolve your queries.

Cons:

Getting accustomed to the platform is difficult and overwhelming. It takes a while for new users to catch up.
You can’t edit existing slides. This means that to achieve the desired slide, you’ll have to edit it outside BrainShark and then reupload it.
The reports can’t be customized enough for power users.

Pricing?

Paperflite has 3 price points starting from $50/month for per user per month, second tier is priced at $500/month for Interactive Content Experiences. The third tier

Check out Paperflite here

4. MediaFly

Features:

You can interact with the content that has been uploaded with clickable elements
Their advanced insights and analytics allows customers to track their content usage and performance to make better decisions about optimizing and managing their content.
They enable customers to create their own branded experiences with features like private media rooms, custom branding, and advanced analytics

Pros:

Reporting on Previous Time – Days, Weeks, Months, Quarters, Years
Ability to tailor dashboards to specific needs
Is integrated with Salesforce, i.e., appears as a tab along with Accounts, Reports, Dashboards, etc., for easy access.

Cons:

Too many report options which can create confusion and waste time
Expensive when compared to other competitors.
Deciding what type of report for what use case is confusing.

Pricing: On demand pricing based on company size

Check out MediaFly here

5. Allego

This is a mobile-first sales enablement platform that allows sales teams to share and track sales materials, and also provides analytics and reporting features. Allego’s unique feature is it allows sales teams to record and share video presentations, which can be a more engaging way of presenting products or services.

Features:

Allego provides a powerful automated sales tool that helps sales reps quickly and easily create customized sales presentations and content, track sales performance, and engage prospects.
Allego offers a comprehensive sales coaching platform that enables sales managers to provide personalized performance feedback and training to reps in real-time.
Allego provides an extensive e-learning library that features hundreds of interactive courses, videos, and articles to help sales reps stay up-to-date on the latest sales strategies.

Pros:

Allows grouping of information to keep things very organised.
The search feature helps find what is needed as well as other related topics
Allows managers to give individual feedback to direct reports on presentations

Cons:

When more content is added it can get very cumbersome so there is a constant need to “clean up”
Finding and organizing videos can be a tedious process. Maybe can add more automation behind this
Lack of internal marketing support

Pricing: On demand pricing based on company size

Check out Allego here

6. SeisMic

This software provides a centralized location for sales teams to access and share sales content, and also offers analytics and reporting features. Seismic also includes features for sales teams to collaborate and communicate with each other.

Features:

Seismic’s platform allows sales and marketing teams to access content resources quickly, so they can quickly find the right content to use in their presentations.
Seismic’s AI-powered recommendation engine suggests content to users based on their individual needs and preferences.
Seismic allows users to measure the effectiveness of the content they use, so they can make better decisions on how to use content to improve their sales and marketing efforts.

Pros:

Seismic provides powerful sales enablement tools that help organizations optimize content, track performance, and increase sales productivity.
Seismic’s suite of cloud-based tools includes content authoring, content delivery, analytics, and reporting capabilities to help teams deliver effective content in a timely manner.
Seismic’s AI-driven features provide personalized recommendations, allowing users to quickly find relevant content and measure the effectiveness of their campaigns.

Cons:

Seismic is a relatively expensive solution as compared to other sales enablement tools.
Seismic’s features may be too complex for some users, making it difficult to navigate and utilize all the features.
Seismic’s AI-driven capabilities require significant data to be effective, which may take some time to build up.

Pricing: On demand pricing based on company size

Check out Seismic here

7. BrainShark

BrainShark is a b2b sales enablement tool that allows sales teams to create interactive and dynamic sales presentations, which can be accessed and shared easily with clients. It also provides analytics and tracking features to help sales teams understand which parts of the presentation are resonating with potential customers.

BrainShark boasts that about half of fortune 100 companies rely on the platform to improve their sales-readiness. Many of its users swear by its ability to improve the training of new hires. It is used by organizations across fields like insurance, medicine, tech, etc.

Features :

Content Authoring: Produce your own engaging, interactive learning content Keep content up-to-date with new information and messaging

Onboarding & Training: Deliver formal courses for onboarding and mandatory training Provide easy access to just-in-time learning resources

Readiness Scorecards: Visualise team progress and see how reps measure up their peers diagnose skill gaps faster – before they impact performance.

Pros:

Its coaching module makes it very easy to coach new hires. The responses of new hires can be checked by machine learning or a senior. Both improve the effectiveness of the training.
It is easy to set up presentations and collaborate with other team members to add their perspectives.
Customer support is top-notch and is very helpful to resolve your queries.

Cons:

Getting accustomed to the platform is difficult and overwhelming. It takes a while for new users to catch up.
You can’t edit existing slides. This means that to achieve the desired slide, you’ll have to edit it outside BrainShark and then reupload it.
The reports can’t be customized enough for power users.

Pricing?

Brainshark comes in 2 different editions, Pro and Premier. It gives 90 days of a free trial. These editions are annual subscriptions and on a per-user basis.

Check out Brainshark here

8. HighSpot

Features:

Highspot’s intelligent search engine: Highspot’s intelligent search engine allows users to search for content across multiple repositories. The search engine is automated to recognize keywords, tags and natural language to enable faster and more accurate searches.
Customizable content library: Highspot allows users to create a personalized library of content, including logos, brand assets, images, videos, documents, and more. This library can be accessed from any device, making it easier to find content when needed.
Advanced analytics: Highspot offers powerful analytics that provide insights into how content is performing. This includes data on user engagement, content effectiveness, and ROI. This helps users understand what content is working best and what needs to be improved.

Pros:

Highspot offers a comprehensive suite of sales enablement tools that help sales reps deliver personalized customer experiences.
It offers a centralized platform for all your sales content, so you can quickly and easily access the materials and resources needed to close deals.
Highspot offers powerful analytics to measure the impact of your sales enablement efforts, so you can track the effectiveness of your campaigns and make data-driven decisions.

Cons:

Highspot can be costly for small businesses or those just starting out, as their pricing plans are geared towards enterprise-level customers.
It can take time to learn how to use all the features of Highspot, as there is a lot of functionality to explore.
Some users have reported that the customer service experience is not always the best, with slow response times or difficulty in getting help with technical issues.

Pricing: Starts at $900/user/year

Check out Highspot here

9. BloomFire

Features:

Content Curation: Bloomfire offers an intuitive platform for curating content, allowing users to easily organize and access the information they need to drive meaningful collaboration.
AI-powered Search: Bloomfire’s AI-powered search feature enables users to quickly and easily find the content they are looking for, even in large data sets.
Automation: Bloomfire provides automated workflows to help users quickly and easily create, curate, and distribute content to their teams.

Pros:

Allows insight into posts that are not utilized so the team can look into why, or if needed.
Feature-rich platform: Bloomfire provides a wide range of features to help users get the most out of the platform, including the ability to create content, comment on posts, and collaborate with others.
Mobile friendly: Bloomfire is designed with a mobile-friendly interface so that users can access the platform from their smartphones and tablets.

Cons:

Limited customization options: Bloomfire offers limited customization options for users, making it difficult to tailor the platform to their specific needs.
Limited content types: Bloomfire only allows users to upload certain types of content, such as images and videos, which can limit the type of content users can share.
Limited analytics: Bloomfire does not offer detailed analytics, which can be difficult for businesses to use to track performance.

Pricing: Pricing is provided on a Demo Request.

Check out Bloomfire here

10. Showell

This software allows sales teams to create and share interactive and engaging sales presentations, it also provides analytics and tracking features to help sales teams understand which parts of the presentation are resonating with potential customers.

Features:

Showell provides users with an intuitive drag-and-drop editor to create stunning presentations. The editor is designed to be user-friendly and feature an array of customization options, from background and font choices to animation and audio effects.
Showell boasts a comprehensive library of custom-designed templates, allowing users to quickly create a professional-looking presentation. The library includes options for business, education, and marketing presentations.
Showell offers a range of integrations, such as Dropbox, Google Drive, and OneDrive, allowing users to easily access and share their presentations with colleagues. Additionally, Showell’s real-time collaboration feature enables users to work on presentations together in real-time.

Pros:

Showell offers an easy-to-use platform that allows users to create and share presentations with ease.
Showell provides users with an extensive library of templates and other tools to help customize presentations.
Showell has a wide range of features, such as the ability to embed video, audio, and other media into presentations.

Cons:

Showell does not offer a free version, so users must pay a monthly subscription fee in order to use the platform.
The platform can be difficult to use for those who are not familiar with presentation software.
Showell does not offer a mobile app, so users must use the web version of the platform on their mobile devices.

Pricing: Free upto 25 files, $25 per month upto 20 users, $45 per month after 20 users billed annually

You can checkout Showell here

In conclusion, sales enablement platforms in this list can be powerful tools for businesses looking to improve their sales processes and drive revenue. The software on this list are some of the best options available on the market that are not CRM platforms and will help sales managers and teams to streamline their workflow, improve communication, and increase productivity.

There are more Sales Enablement Solutions and Companies available that vital to grow a B2B business due to their powerful features which makes sales team automate their processes, win more deals and make prospecting and pipeline optimisation easy.

sales Sales Enablement