No matter how big or small your busine ss is, it’s crucial to keep up with digital marketing and factor in unified content distribution that raises brand and product awareness every single day.
Digital marketing has come a long way ever since its existence, and as a result, the availability of digital marketing channels has also grown. This immense growth has made linking social media platforms, blogging efforts, and email quite difficult for most businesses.
Very few businesses are able to run multi-channel campaigns for marketing successfully, and experts have noticed some big changes in them. Marketers who are not aligning their different marketing channels are missing out on tons of great opportunities.
Even though the integration of email, blogs, and social media is a lot of work, you can easily ace it by developing a unified content distribution strategy because, despite having a different set of functionalities, social media, blogs, and emails aren’t distant from one another.
Read on for the key benefits of email, blog, and social media integration and the top five savvy methods you can use to form a solid content marketing strategy that will support all your channels.
Benefits of Social Media, Email, and Blog Integration
Social media platforms, blog posts, and emails – all of these play a vital role in connecting brands with audiences and help in turning audiences into potential customers. The integration of all these channels is highly benefitting for the following reasons:
Improves Metrics of Marketing
Integrating social media, email, and blogs greatly contributes to enhancing email responses by customers and audiences because this move makes them more likely to check emails.
Recognizes Potential Customers
The integration of all marketing channels helps businesses derive various useful insights about their audiences. This information can later be used to understand which potential customers are among the audiences.
In fact, the existing customers who regularly engage with the business are easy to notice this way. As a result, exclusive offers and various rewards can be offered to them to turn them into loyal customers.
Top 5 Methods for Integration Email, Blogs, and Social Media
Social media, blogs, and emails are all remarkable contributions to making a business successful. Imagine how beneficial it would be if three of these worked together towards unified content distribution.
Here are the top five ways you can connect all your marketing channels.
Account for Business Goals
Clear documentation of content marketing strategies is a must to make sure that the execution process is seamless and hassle-free.
However, research has shown over the years that most B2B marketers do not set aside enough time for documenting their marketing plans. Skipping this small step puts them into some serious trouble later on, making simple tasks seem complex.
The good news is that you can always start fresh and plot out a new set of marketing strategies that make unified content distribution seamless.
The first step in this process is defining your business goals, from the top level to all the individual channels. Remember to take note of how all your channels will work together and provide support to each other.
Once that’s sorted, it’s time to plan how each team that is a part of the business will use the marketing channels for promoting the social campaigns of the business.
Create Guidelines for Brand and Editorial Content
Establishing certain guidelines and standards for editorial and brand content makes it easier for the teams to form cohesive content for audiences. Each message needs to appear as if it has come from the same business on all the channels to make unified content distribution possible.
However, this does not mean that you can’t suit your topic and tone based on the channel you’re posting your content to. No matter what you do, ensure that your brand voice remains the same on all channels so that audiences can easily recognize you among all other brands.
This move will ensure consistency across all the channels as well as campaigns.
Record Distribution of All Channels in One File
An integrated and comprehensive approach to marketing is crucial nowadays to enhance overall business performance.
Experts highly recommend regular documentation of marketing channels and campaigns on one calendar as it helps marketers find ways to leverage all the channels together.
Plus, when you have all the plans in a single place, it becomes quick, easy, and hassle-free to find ways of connecting different channels within an instance.
Sync Your Team Regularly
Once you’re done with integrating your plans into all the business marketing channels, you must make sure that your team is equally unified. Research shows that many audiences find different messages across different marketing channels out of context.
To avoid such cases, it’s crucial to orchestrate your marketing efforts and optimize all your cross-channel interactions.
The way of accomplishing this is pretty simple and straightforward – you have to involve your teams regularly by setting up meetings so that their thoughts and ideas can merge. Over time, you will be successful in providing your customers with a smooth and cohesive experience.
Review Your Performance
It’s critical to monitor certain metrics on a regular basis to determine which concepts are helping your business and which aren’t, so you can focus on the latter and improve your strategies.
In order to get optimal results, make sure that each metric you are analyzing supports your overall business marketing goals.
Here are some of the important metrics you must check:
- Unique Visitors
- Rate of Conversion
- Number of Audiences Subscribed to Newsletter
- Bounce Rate
- Time Spent on a Website
- Number of Generated Leads
- The Monetary Value of Each Order on Average
- Number of Customers in Total
The five hacks mentioned above have been of great help to renowned businesses across the globe to achieve their marketing goals. As previously discussed, the increase in digital marketing channels in the last couple of years has made content creation a must for businesses seeking growth and stability.
To offer a unified content experience to consumers, ensure that your business covers all aspects like email, print, commerce, web, customer resource management, etc.
To provide your audiences with unified content distribution, Kytes is a platform you must utilize. Kytes will ensure that all your audience sees content from your business on a single platform without worrying about distractions.
Apart from that, this platform also provides utmost safety and security to your business content, ensuring that your content does not get stolen.