With the rapidly evolving technology and eLearning space, L&D teams today have enhanced access to customized interactive learning tools more than ever before. This is a rapidly growing trend that is beneficial for not only employees but also for organizations in building productive and focused teams ready to deliver better business outcomes.
These corporate training videos are an excellent and effective way to communicate informative and business-critical information while saving a great deal of time, money and resources. Apart from being more effective than text-based training material, corporate training videos also offer a more uniform instruction method as compared to traditional classroom-based learning modules.
In this blog, we outline the process and some of the expert tips to make an effective corporate video.
What are Corporate Training Videos?
Corporate training videos are the targeted videos designed by the learning & development team to instruct employees and communicate about company policies, new products, health & safety, new procedures, compliance and much more.
Compared to other forms of corporate training modes, videos offer many advantages. That is why they find a prominent place in any corporate training strategy.
Strategies to Make an Effective Corporate Training Video
Here are some tips you can use to make effective corporate training videos for your organization-
1. Detail the scope of the training video requirements
To create an effective training video, the first step is to have a clear idea of the scope and requirements of your corporate training video. Among the key things you need to consider here include-
- Purpose of the video
Clearly knowing the purpose of your training video keeps you focused and helps define the training goal. For instance, are you looking for an employee onboarding video, a pilot training video to explain a process or a complete series of employee product training videos?
- Video tools and policies
The next important thing is to identify existing video policies, various video editing tools and standards. Some of the main things that you need to consider here include maximum file size, length of a training video, format (AVI, MOV, MP4), along with the style and use of annotations.
- Access and delivery of video
Here you need to define the people who will access the videos and how? For instance, will your corporate training video be hosted on an online video platform on your own data servers?
2. Consider the target audience and define the goal
To make professional corporate training videos, it is of paramount importance to consider the specific needs of your target audience, their pain points and pre-knowledge of the related topics. Do thorough research, talk to different departments and search different online forums of similar user groups for some ideas.
Apart from the target audience, it is also important to have a clearly defined goal here to help you focus on a topic and keep your audience engaged in learning.
3. Select the right type of training video
The type of format you will be using for your corporate training video largely depends on your audience, training goals, budget and KPIs. Some of the main types of training videos you can choose from include-
- Explainer videos
These are short videos of 1- 2 minutes and can be a hybrid of text annotations, animations and live video footage. There are many different explainer videos available to choose from, including simple animated images, talking-head videos and highly visual whiteboard videos. These are primarily meant to deliver a clear, concise, direct and well-scripted message that simplifies hard-to-understand ideas to their core concepts.
- “How-to” videos
How-to videos are fast to produce and are also very effective for hands-on demonstrations and product assembly. You can either use screencasts or can do a how-to video on-site with a professional trainer.
- Screencast videos
Screencast training videos are the ones that show the instructor’s computer screen as they illustrate the given concept/topic. Screencasts form an excellent way to teach new software applications.
- Role-playing videos
Role-playing videos are the best option for training on soft skills such as HR policies, sales techniques, or customer service. While role-playing videos can be a bit challenging to create, they are quite effective in training.
- Interactive videos
Interactive videos use short video clips and various interactive elements such as images, text, audio and even quizzes. The idea here is to offer viewers multiple options, and their respective choices will reveal a different outcome. Interactive videos are quite engaging and give learners control over their learning experience.
4. Come up with a storyboard and a video script
A storyboard is essentially a visual plan of the key shots that you want to appear in your corporate training video from start to finish. Work on things such as where text overlays or graphics are used for titles and other aids like bullet lists that can help orient your audience during the training video.
Apart from a storyboard, a good and well-written script is one of the most important aspects of making corporate training videos. It helps you support your KPIs while also keeping the video concise and to the point. Once done, run through the video while reading your script aloud and adjust the timing and dialog flow as needed.
5. Ensure professional production
Although corporate training video production is for internal use, it should still be made very professionally. Poor scriptwriting, audio, lighting or bad actors can all have a very negative impact on your desired outcome.
Remember that other than educating your employees, these training videos also impact the brand image of your company, and hence professionalism should not be compromised at any cost.
6. Add captions
Captioning your video plays a key role in creating a better user experience. The idea is to make your video accessible and include a larger set of audiences watching and gaining from your training video.
Do not think about captioning for just the employees with disabilities but as a creative way of delivering your message without audio.
7. Analyze your video performance
Analytics is an essential step in creating an optimal training strategy. Doing thorough video analytics will enable you to reassess and customize the training trajectory of individual employees and improve your overall training strategy.
Effective and professional corporate training videos offer multiple advantages over other modes of training. They are much easier to distribute across wider geographies, are less expensive, and can be referred by learners again whenever needed.
However, to maximize effectiveness and help your employees reach their true potential, exceptional quality in training videos is a must. The tips mentioned above allow you to make engaging training videos and reach your training goals faster.
Further, you can also use an app-based content distribution platform such as Kytes to securely share all your training videos in a flexible and fun way. The platform enables you to experience everything from video, audio, and ebooks on one single platform for a robust training experience.