As content is increasingly being viewed digitally, new ways of content distribution have emerged. With a growing range of digital content and communication tools, content platforms have advanced to offer diverse flows of content.
Businesses and content makers are increasingly interested in offering their content in a more integrated and immersive way through content experience platforms.
A content experience platform (CXP) is a platform through which businesses or users can create and deliver different kinds of content across multiple channels. These platforms allow for several ways of sharing digital content and enable more enhanced digital experiences.
There are different kinds of platforms. These may include:
- Blogs and hosted content
- Social media
- Forums and communities
- Email marketing software
- Integrated content distribution platforms
These platforms allow for a single, multifaceted, and connected experience for viewers and consumers of content.
They’re also a great way for a business to manage teams and share digital material securely with easy sharing of important files and data.
Factors to Consider When Choosing a CXP
When selecting the right CXP for your business, it’s worth looking at the different factors that contribute to it. These include the following:
1. Range of Content and File Formats
An important factor to consider is whether the platform allows different types of content to be shared and distributed. These may include video content, audio content, text, PowerPoint, eBooks, images or screenshots, and more.
Along with the content types, you can also look at the different kinds of files that the platform supports. These may include PDF, DOC, PPT, JPG, and more.
This is also useful to consider in terms of whether the CXP integrates well with the various software your business uses for marketing, sales, or design.
2. Accessibility and Ease of Use
A CXP that is accessible and easy to use makes the process of sharing content simpler and more efficient. The different steps involved in uploading and distributing content should be easy to navigate.
The sign-in process is another feature to consider. The platform may provide for single sign-in where permitted parties sign in to the system with a username and password.
There may be a verification step where users have to fill in a security pin or additional password to access the data. It may also provide access control that restricts access to confidential data.
It should also be convenient to manage multiple channels and types of content to enable an integrated, seamless, and unified content experience.
Lastly, the process of distributing the content is another factor that plays an important role in the content experience process.
3. Data Security and Safeguarding Content
Security is an integral factor to consider with digital content and its distribution. To protect your digital content from being viewed, used, or shared by unauthorized persons, it’s important to have a secure platform.
Securing your digital content also ensures that it is not plagiarized or misappropriated. One effective way CXP platforms do this is by offering customizable options that let you limit the number of users.
This may also allow you to restrict the users to only those whom the data concerns and is effective for team sharing and intra-business distribution.
Secure data storage and DRM (Digital Rights Management) are additional features that can safeguard your digital content. DRM prevents unauthorized users from copying, printing, and sharing content.
It also safeguards the intellectual property rights of digital material like copyrights. It may enable you to restrict who can view and download the document and also track downloads and sharing.
The amount of content that your business produces is an important factor to consider when selecting the right platform. Whether the CXP can support that flow of content is an essential consideration.
You can check if the platform meets the needs of your content creators, marketing, and sales departments in terms of content output in a given period.
In case your business shares a large number of files, you can also check whether the platform has features for organizing files.
5. Customer Support
Does the CXP platform offer accessible customer support?
It is a great idea to check if there is approachable support available to assist in setting up and integration, as well as continued support for administration and troubleshooting.
You can also check if the CXP involves software maintenance and upgrades.
6. Pricing and Charges
Cost plays an important role in deciding on your platform. Charges vary to a large extent between different CXPs.
Cost aspects you can look at include the different plans, how frequently the charges are billed, and whether there are restrictions on management and access. There may also be a limit to a certain number of users.
Analytics is an integral factor that business owners consider for content distribution online.
Analytics tools and data indicate viewer behavior and allow businesses to assess content performance across different segments and target audiences. This helps you target specific areas of content based on audience engagement.
With tools that monitor reader or audience behavior and engagement, you can find the best ways to interact with consumers through online channels.
You can also determine what kinds of media, designs, headlines, and branding are most effective in a particular audience segment.
This can help your business plan its digital marketing and outreach strategy better. It also provides useful insights and can help convert viewers to customers, buyers, members, or subscribers.
Content experience platforms enable a diverse digital offering so businesses and users can distribute different kinds of content in an integrated way. They allow you to remain connected with customers as well as within your business through interaction channels.
When selecting the right CXP, there are multiple factors to consider. These include the range of content and file formats, accessibility and ease of use, data security, scalability, customer support, pricing and charges, and analytics. Partner with Kytes to leverage a robust content experience platform for your business.